Clarity on brand risks and opportunities
By integrating a focused trademark strategy with your overall business goals, our highly specialized lawyers fully harness your brand’s strength and economic potential.
Choosing and clearing a new brand can involve considerable commercial risk, and requires careful planning and a thorough review of the market to avoid costly mistakes.
At Smart & Biggar, our expert lawyers work with clients to help them identify and adopt strong, distinctive and protectable marks from the outset, together with the ongoing support, services and advice needed to build their brands domestically and internationally.
From conducting thorough brand portfolio audits and assessments, to analysis and consideration of the competitive landscape, we counsel clients on the strengths and weaknesses of their trademark rights to develop commercially-focused brand management strategies.
Our clients benefit from sophisticated and tailored trademark searching and monitoring programs combined with our deep experience in successfully clearing more than 1,000 domestic and international brands every year. Backed by our unmatched expertise in trademark litigation, we provide clients with a practical understanding of the real-world risks and consequences in creating and adopting a new mark.
We also work with clients to develop internal brand management systems, and to provide business-directed internal training programs as part of a comprehensive, long-term brand strategy.