Join us for a timely webinar exploring the trademark principles shaping sports brands today through a Canadian lens-from choosing and registering marks to navigating nostalgia-driven branding and building an enforcement approach that fits a brand's image and business goals.
This webinar will cover:
- Key considerations in selecting and registering sports trademarks.
- Addressing the challenge of maintaining nostalgia brands.
- Developing an enforcement strategy that aligns with a brand’s image and business goals.
Watch the replay:
Who should attend:
- brand owners, their marketing teams and in-house counsel
- business owners and entrepreneurs
- legal professionals, including IP practitioners
- sports enthusiasts
Speakers:
- William Audet: William’s practice focuses on trademark and copyright protection, including intellectual property litigation, as well as clearance, prosecution, trademark oppositions and cancellations, availability opinions, licensing and enforcement.
- Jamie-Lynn Kraft: Jamie-Lynn regularly performs trademark clearance searches and provides availability opinions, prepares and files trademark applications, and prosecutes trademark applications before the Canadian Intellectual Property Office. She successfully represents clients in proceedings before the Canadian Trademark Opposition Board.
- François Larose: François’s practice centers on the full trademark lifecycle and is complemented by deep experience in copyright, IP‑related contracts and regulatory compliance. He has a particular specialty in matters engaging the Charter of the French Language.
Looking for CPD/CLE-eligible learning?
This webinar may be eligible for Continuing Professional Development (CPD) or Continuing Legal Education (CLE) credit, subject to the requirements of your governing body.
- LSO: This program contains 1 hour of Substantive content.
- LSBC: This program contains 1 hour of accredited content.
- Barreau du Québec: This program is eligible up to 1 hour in Québec.
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Please note that this webinar is presented in English only, with French captions available during the live session. Presentation slides will be available in both languages after the webinar.