Julie is an award-winning marketing and communications leader with two decades of experience managing and developing brands in the financial, legal and professional services industries.
In her role as Director of Marketing at Smart & Biggar, Julie leads a dynamic national marketing team and is a member of the business services leadership team. Working in close collaboration with the firms’ executive committee Julie is responsible for managing the firm’s brand and stellar reputation as the leading firm for IP in Canada. With a focus on client relationships, planning and strategy, Julie and her team support all practice areas to deliver marketing campaigns and business development programs that drive growth and lasting value for the firm and its clients.
Prior to joining Smart & Biggar, Julie worked for several leading international banking and financial services companies on award winning campaigns across personal and consumer (B2C), and business and corporate (B2B) client segments. She is a member of the Legal Marketing Association (LMA), and a former Board Member of the American Marketing Association (AMA) Toronto chapter, serving as Chair of Shared Interest Groups (Programming). Julie holds a Bachelor of Commerce from Ryerson University with a major in Marketing and minor in International Business.