Julie is an award-winning marketing and communications leader with two decades of experience managing and developing brands in the financial, legal and professional services industries.
Since joining Smart & Biggar in 2016, Julie has developed a strong national marketing team and continually demonstrates her expertise in developing impactful marketing programs. Working in close collaboration with the firms’ leadership she spearheaded the reinvigoration of the firm’s brand to reflect its stellar reputation as the leading firm for IP in Canada. With a focus on client relationships, planning and strategy, Julie leads her team to deliver marketing campaigns and business development programs to drive growth and lasting value for the firm and its clients.
Prior to joining Smart & Biggar, Julie worked for several leading international banking and financial services companies on award winning campaigns across personal and consumer (B2C), and business and corporate (B2B) client segments.
Julie is a former Board Member of the American Marketing Association’s Toronto chapter, serving as Chair of Shared Interest Groups (Programming). She holds a Bachelor of Commerce from Ryerson University with a major in Marketing and minor in International Business.