Alison Kim is the firm’s National Lead, Marketing & Communications, with responsibility for the full scope of marketing, brand strategy, communications and media relations. In this capacity, she works closely with practitioners and internal stakeholders to design and implement integrated strategies that advance the firm’s growth priorities and long‑term strategic objectives.
With over 15 years of experience in marketing and communications—primarily within the professional services sector—Alison brings extensive expertise in enhancing brand visibility and strengthening market positioning. Her career includes previous roles in the real estate industry, engineering consulting and a leading Toronto law firm. She has successfully led rebranding initiatives across three organizations, delivering impactful transformations at varying scales.
Alison is recognized for her collaborative leadership style and her dedication to elevating the Smart & Biggar brand. She is committed to highlighting the exceptional work and capabilities of the firm’s practitioners across key markets. As a people‑focused leader, she prioritizes identifying and developing individual strengths within her team, fostering confidence, expanding capabilities and supporting meaningful professional growth.