Canada’s Intellectual Property Law Firm

Smart & Biggar hosts IP Masterclass to introduce the legal aspect of branding to Ottawa-based entrepreneurs, start-ups and technology companies

- 11:30 AM

On Wednesday, February 19th, Ottawa senior associate Jamie-Lynn Kraft will lead ‘Branding: a legal guide for business owners’, an IP Masterclass at Bayview Yards, in partnership with Invest Ottawa. Attendees will join Jamie-Lynn to explore how to leverage trademark rights to drive business advantage.

Both Canadian and global markets will be discussed. In particular, the presentation will explore why brands are critical to a business, how to choose a powerful brand, how to protect trademarks in a global marketplace and how to create exclusivity in a crowded industry.

In partnership with Invest Ottawa, Smart & Biggar offers programs tailored to early-stage start-ups, growing businesses and established entrepreneurs, including free bi-monthly IP Clinics and quarterly IP Master Classes. These programs, offered onsite at Bayview Yards, are designed to help Ottawa companies understand the value of IP Strategy and how to leverage IP to scale up in competitive markets.

Registration for ‘Branding: a legal guide for business owners’ is available here.

Smart & Biggar is widely recognized as Canada’s leading firm for intellectual property law, with offices in Ottawa, Toronto, Montreal, Vancouver and Calgary. We are leaders in intellectual property and technology law and have been serving clients for over a century.