When planning a new advertising campaign or marketing program, consider legal and IP issues at the outset so as to avoid potential pitfalls at the 11th hour. This webinar will explore tips, traps and Canada-specific issues advertisers should keep in mind. For example, understand the impact of Canada’s trademark laws on selecting a powerful slogan and the viability of comparative ad campaigns. Ensure your contract with your suppliers provides you with the rights you expected when you retained them. Make sure your contest promotes your business rather than triggering legal issues due to IP infringement. Learn about these and other valuable tips and traps.
Alice Tseng and Jamie-Lynn Kraft presented this webinar on Tuesday, September 28th, 2021.
Events & Webinars
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- BIO 2025: Connect with Smart & Biggar’s leading Canadian Life Sciences team
Smart & Biggar's leading Life Sciences team will travel to Boston to attend this year's Bio International Convention from June 16-19, 2025. Read More -
- INTA 2025: Connecting with Smart & Biggar's leading IP team
Smart & Biggar team members will attend the 2025 International Trademark Association Annual Meeting from May 17-21, 2025. Read More -
From Idea to Intellectual Property – IP as a Cultural shield? Protecting Traditional Knowledge and Expression
In this IPH Limited podcast, Meika Ellis explores the IP of Indigenous knowledge and cultural expression and the tools that can help protect it while ensuring that Indigenous communities retain contro... Read More