When planning a new advertising campaign or marketing program, consider legal and IP issues at the outset so as to avoid potential pitfalls at the 11th hour. This webinar will explore tips, traps and Canada-specific issues advertisers should keep in mind. For example, understand the impact of Canada’s trademark laws on selecting a powerful slogan and the viability of comparative ad campaigns. Ensure your contract with your suppliers provides you with the rights you expected when you retained them. Make sure your contest promotes your business rather than triggering legal issues due to IP infringement. Learn about these and other valuable tips and traps.
Alice Tseng and Jamie-Lynn Kraft presented this webinar on Tuesday, September 28th, 2021.