What is the right approach for the intellectual property (IP) of a software technology company? Where does IP fit in an anti-IP hacker culture?
Your objective could be freedom to innovate and to build something great without being shut out by other market players, or your objective could be to secure commercial exclusivity. In any case, the IP generated by your company needs to be handled in a way that furthers the business objectives. Join Jeff Leuschner, of Smart & Biggar, to learn about the IP toolkit – the collection of IP rights most applicable when evaluating the innovations of your software company, and to learn about how different innovations can be matched to different IP rights to best further your company’s business objectives.