We’ll dive into 2025’s most buzzworthy and controversial advertising campaigns and explore why these campaigns dominated headlines. From celebrity-driven promotions and AI-generated ads, to the Competition Bureau’s heightened scrutiny of drip pricing and misleading “maple washing” claims, we’ll cover the ads we can’t stop talking about in 2025.
Can’t attend the live webinar? Register your details, and a recording will be sent to you after the webinar.
Attendees will gain:
- a clear understanding of the legal and regulatory framework governing both conventional and social advertising in Canada.
- practical insights on how to avoid compliance pitfalls, manage reputational risk and balance creativity with transparency in an era where one misstep can go viral.
Who should attend:
- in-house counsel
- business owners and entrepreneurs
- legal professionals, including IP practitioners and litigators
Please note that this webinar is presented in English only, with French captions available during the live session. Presentation slides will be available in both languages following the webinar.
Events & Webinars
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- Smart & Biggar at the International Trademark Association (INTA) 2025 Leadership Meeting
Daniel Anthony, Janice Bereskin, Mark Biernacki, Timothy Bourne, Graham Hood, Kwan T. Loh, Victor Krichker, Mark Robbins and Tamara Céline Winegust, will be attending this invite-only event. Read More -
- Smart & Biggar practitioners at the American Intellectual Property Law Association (AIPLA) 2025 Annual Meeting
From October 30 to November 1, Smart & Biggar practitioners will attend the American Intellectual Property Law Association (AIPLA) 2025 Annual Meeting in Washington, D.C. Read More -
- Smart & Biggar’s team at IPIC 2025
Smart & Biggar is pleased to announce that members of our team will be attending and speaking at the Intellectual Property Institute of Canada’s Annual Conference (IPIC2025). Read More
