Jamie-Lynn Kraft and Alexandra Johnson Dingee on alcohol advertising laws

In a recent interview for Lexpert, Jamie-Lynn Kraft and Alexandra Johnson Dingee break down the essentials of advertising laws for alcohol.

The article covers ground ranging from whether it is legal to advertise alcohol in Canada to how lawyers can assist clients with navigating advertising laws for alcohol.

On how alcohol should be advertised in Canada, Alexandra Johnson Dingee notes, “[b]usinesses must be keenly aware of age restriction guidelines, and only direct commercial communication to those of legal drinking age, regardless of the media format.”

Jamie-Lynn Kraft notes that “[a] lawyer can provide guidance on the risks associated with certain marketing activities and review the content of proposed advertisements and labels to assess for compliance.”