Alexandra Johnson Dingee

Alexandra provides strategic counsel to clients on IP strategy and enforcement, helping them protect, strengthen, and unlock the potential of their brands. Her dynamic practice spans trademark, copyright, regulatory, marketing and advertising law, which she leverages to provide practical, business-minded counsel. 

Alexandra’s trademark practice focuses on building and protecting clients’ brands and reputations across Canada. Her trademark counsel covers the full spectrum of trademark matters, including clearance, prosecution, and litigation. She specializes in trademark clearance, filing strategies, and portfolio management. Her practice also encompasses advising clients on brand protection and enforcement matters, including preparing cease-and-desist letters, takedown requests, negotiating co-existence agreements, managing trademark acquisitions, and representing clients before the Trademarks Opposition Board. 

More than trademarks: A broader view of IP

Alexandra’s practice also extends to copyright, regulatory and marketing, and advertising matters. She provides integrated counsel across a wide range of industries including film, music, technology, fashion, food and beverage, and consumer products. Drawing on this multidisciplinary experience, she helps clients navigate issues that go beyond trademark protection while providing strategic advice throughout the lifecycle of their brands. 

She regularly advises on advertising claims, contests and promotions, sponsorship arrangements, product packaging and labelling, and regulated product claims. Her integrated approach helps clients protect their brands while executing compliant, effective marketing strategies.  

Alexandra serves as a champion of the firm's Marketing and Advertising Group, reflecting her commitment to collaboration and delivering coordinated, cross-disciplinary client service.