Janice Bereskin discusses the importance of securing a .CA domain with Law Times
In a recent article published by Law Times in partnership with CIRA, Janice Bereskin provides insight into the advantages of securing a .CA domain. “My advice is simple: any company planning to enter the Canadian marketplace should secure the .CA early on,” Janice Bereskin says, adding that the risk companies face if they don’t is that another entity will beat them to it, making it costly—or simply impossible—to obtain it later.
The article highlights IP lawyers’ key role in helping clients secure their Canadian digital identity by securing a .CA domain. Janice Bereskin points out that securing a .CA domain should be part of the standard consultation process after a trademark clearance search. “Reviewing and securing a .CA, in addition to other top level domain names and social media handles, once they have conducted a full trademark clearance search, should be table stakes in any consultation,” Janice Bereskin notes. “That said, clients and the stage they’re at may differ and it’s important to find out what they already own and who is managing their digital assets.”
CIRA’s “Lock down the .CA domain” campaign further reinforces the benefits of securing a .CA domain, which not only increases visibility but also protects businesses from threats such as domain squatting, phishing, and fraud.