Canada’s Intellectual Property Firm

Reagan Seidler discusses trademark protection and enforcement for CBC News

Intellectual property derives its value from exclusivity. In a segment called “Why ‘sex, drugs and lobster rolls’ is being trademarked,” Reagan Seidler spoke to CBC News about the necessity and challenges of policing unauthorized IP use.  

“Policing of the use of [a] phrase is a standard practice for trademark holders,” explains Toronto-based lawyer Reagan Seidler. 
“In fact, it’s imperative.” 

Read the article: https://www.cbc.ca/news/canada/nova-scotia/sex-drugs-and-lobster-rolls-a-tale-of-trademarking-9.7010295